电商管培生
8K~12K
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人事经理 {{contactData.contact_info.contact}}
威莱(广州)日用品有限公司
岗位职责:
管培生有达人商务与电商运营方向,根据业务需求,培训表现,个人意向机动轮岗,介意轮岗勿投 This program offers rotational opportunities based on business needs, training performance, and individual preferences. If you are not open to rotational assignments, please do not apply. 达人商务方向职责 1.商务开发与维护:开拓优质MCN机构/头部主播/潜力主播,与其保持长期合作;如从开拓KOL到询价、议价、优化商务谈判结果,最终达成一致并建立深度合作关系 2. 数据分析:投放后跟踪并分析数据,如达人主播产品销售数据分析,后台流量数据分析,根据分析优化给出直播合作建议,优化直播带货合作效果,; 4. 选品决策:负责选品建议、资料输出、直播跟播等 5. 团队管理:管理达播商务团队,对团队绩效目标负责。 电商运营方向职责: 1.营销策划与执行:负责天猫/抖音/京东 等平台店铺的营销和推广,协助制定并执行有效的营销策略,包括但不限于促销活动、广告投放和内容营销;通过分析用户行为和购买习惯,优化营销策略,提高转化率和销售额。 2.促销活动策划与执行:负责策划和执行各种促销活动,如抖音直播、淘宝直播、优惠券、限时折扣等;通过有效的推广活动,提高品牌曝光度和用户参与度。 3.数据分析与优化:运用数据分析工具,监控并收集各类数据,如营销数据、交易数据、商品管理、顾客管理等;分析用户行为数据、销售数据和营销活动效果;通过数据驱动的决策,优化产品、营销策略和用户体验,提高客户满意度和忠诚度。收集竞品相关信息,制定可行性分析报告。 4.平台运营与维护:与平台方小二日常关系的维护,确保工作过程中的良性对接;负责在抖音/淘宝等电商平台进行产品上架、促销设置、订单处理、客户服务等工作;确保平台运营顺畅,提高用户满意度。 5.团队协作与沟通:与产品、设计、客服等团队紧密合作,共同推进项目进展。及时与团队成员沟通交流,解决问题,确保项目按时完成。 职位要求: 1. 本科及以上学历,电子商务、市场营销、统计学等相关专业优先。 2. 对新型电商行业有浓厚兴趣,并希望在行业内长期发展 3. 具备直播商务经验,洞悉直播行情,自带超头部主播资源优先,优秀无相关经验人员可带教 4. 具备出色的营销策略思维和数据分析能力,能够协助策划并执行有效营销活动 5. 对市场有较强的敏锐度,具备较强的市场分析,判断能力。 6. 具备良好的沟通能力和团队协作精神,积极与团队成员合作,共同完成任务。 7. 能够适应快速变化的工作环境,具备优秀的学习能力和解决问题的能力。 8.具备良好的客户沟通技巧和商务谈判能力 6. 英语读写能力良好,能够熟练运用办公软件。 7. 有电商/直播/KOL媒介实习经验者优先考虑。 8. 具备海外生活,留学,义工等经验者优先。 9. 日语,韩语,马来语,印尼语,泰语,越南语等小语种使用者优先 我们为你提供: 1. 竞争力的薪酬待遇和完善的福利体系:六险一金、年度调薪、项目奖金、公司产品免费发、年中旅游、生日会、带薪年假、年度体检。 2. 丰富的培训课程和学习机会,让你在实践中快速成长 3. 充满活力和创新的工作氛围:90后员工居多,团队年轻有活力;各类员工活动场地或活动,如乒乓球室、篮球队、狼人杀、羽毛球、各类节日主题活动等。 4. 良好的职业发展路径和晋升机会,为你的职业生涯保驾护航 5. 上班时间:弹性上班、双休 我们是: 威莱集团是集研发、生产、销售为一体的国际知名快消企业,经营个人护理、家居清洁、卫生消毒、衣物洗护等日化用品,旗下拥有威露士、La、菁华、纺优美等20多个品牌。集团深度布局大中华地区、新加坡、马来西亚、日本、韩国、德国、迪拜、澳大利亚等海外市场,在十多个国家拥有分公司及研发基地。 Influencer Business Collaboration Responsibilities 1.Identify and maintain partnerships with top MCN agencies, influencers, and content creators. 2.Analyze data to optimize live streaming collaborations and improve sales effectiveness. 3.Provide product selection recommendations and coordinate live streaming sessions. 4.Manage the business development team and achieve performance objectives. Ecommerce Operation Responsibilities 1.Marketing Strategies Execution : Assist in formulating and implementing effective marketing strategies on Tmall/TikTok, including but not limited to promotional activities, advertising placement, and content marketing; optimize marketing strategies by analyzing user behavior and purchasing habits to improve conversion rates and sales. 2.Promotional activities planning : Responsible for planning and executing various promotional activities, such as TikTok live broadcasts, Taobao live broadcasts, coupons, time-limited discounts, etc.; enhance brand exposure and user participation through effective promotional activities. 3.Data analysis and optimization: Use data analysis tools to monitor and collect various data, such as marketing data, transaction data, product management, customer management, etc.; analyze user behavior data, sales data, and marketing campaign results; optimize products, marketing strategies, and user experiences through data-driven decisions to improve customer satisfaction and loyalty; collect relevant information about competitors and develop a feasibility analysis report. 4.Daily operation of Tmall/TikTok: Maintain relationships with members of staff from Tmall/TikTok to ensure positive communication ; be responsible for tasks such as product listing, promotion setting, order processing, customer service; ensure smooth platform operation and improve user satisfaction. 5.Team collaboration and communication: Work closely with colleagues from product, design, customer service, etc., to jointly promote work progress; communicate and solve problems with team members in a timely manner to ensure project completion on time. Job Requirements: 1.Bachelor's degree or above, preferably in e-commerce, marketing, statistics, or related fields. 2.Strong interest in the emerging e-commerce industry and a desire for long-term development in the field. 3.Experience in live streaming business, familiar with the live streaming market, and preferably with access to top-tier influencers. Exceptional candidates without relevant experience will be considered with the opportunity for mentorship. 4.Excellent marketing strategy thinking and data analysis skills, capable of assisting in planning and executing effective marketing campaigns. 5.Strong market awareness and analytical skills for market analysis and judgment. Excellent communication skills and a collaborative spirit, actively working with team members to achieve tasks. 6.Ability to adapt to a fast-paced work environment, with excellent learning and problem-solving abilities. 7.Strong customer communication skills and business negotiation abilities. Proficient in reading and writing in English, and skilled in using office software. 8.Prior experience in e-commerce, live streaming, or working with KOLs is preferred. 9.Priority given to candidates with experience living abroad, studying abroad, or volunteering. 10.Proficiency in languages such as Japanese, Korean, Malay, Indonesian, Thai, Vietnamese, or other minor languages is a plus. We offer: 1.Competitive salary packages and comprehensive welfare systems:six social insurance and one housing fund, annual salary adjustment, project bonus, complimentary products of the company, mid-year tourism, birthday party, paid annual leave, annual health examination 2.Abundant training courses and learning opportunities to enable you to grow quickly through practice. 3.Vibrant and innovative atmosphere to stimulate your potential and creativity. we have young and dynamic teams; we love sports and games and here are what availble to you: ping-pong rooms, basketball teams, Werewolf games, badminton, and various festival-themed activities. 4.Good career development paths and promotion opportunities 5. Flextime working Who we are: We are a globally recognized FMCG enterprise specializing in integrated research, production, and sales. Our portfolio includes personal care, home cleaning, hygiene, and clothing care products, featuring over 20 brands such as Walch,La, Seika, Arfum etc.With a strategic presence in key markets including Greater China, Singapore, Malaysia, Japan, South Korea, Germany, Dubai, and Australia, we operate subsidiaries and research bases across more than ten countries.
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